Strategic initiatives are supposed to be the engine that moves a business forward. So why, with all the time and money that businesses invest, do two-thirds of them fail to accomplish what they set out to do?
One, not enough voices were included in the design process. Two, a compelling reason to care was never identified.
Organizations thrive when people inside them feel that they have a stake in, and are working toward, something important to them. When there is no ownership or understanding of a larger purpose, initiatives that should be priorities get treated just like another job to do.
Brent Robertson of Fathom will discuss a way to design and implement business initiatives that build commitment and establish meaning first. As a result, are embraced by the members of the organization and drive results beyond what traditional approaches have us come to expect.
Wednesday March 23, 2016
7:30am - 9:00am
American Council of Engineering Companies of Connecticut (ACEC/CT)
460 Smith Street, Suite K
Middletown, CT 06457
For more information visit: ctengineers.org
Brent works with leaders to design futures worth fighting for. A partner at Fathom, he champions an approach to strategic planning, employee engagement, leadership succession and market differentiation that prioritizes people and relationships. As a result, his clients don’t simply plan their futures, they bring them to life through the energy of organization-wide involvement in, and commitment to, generating valuable businesses that matter.