“Fathom's design process also helped us define our brand even more, so future print and electronic materials now have a stronger foundation and a cleaner visual identity that expresses exactly who we are. We love our new site, and it’s definitely a positive reflection of the company.”
Website Design for Reserach and Advisory Firm, Nerac
Who can help you manage rights to your intellectual property, protect and leverage your patent assets, monitor market dynamics and provide custom research and advisory services? Nerac can, and the sleek, ultra-modern new website built by Fathom allows the company’s wide variety of solutions to truly shine.
One of the challenges in creating the new Nerac website lay in sharing the company’s unique culture while fully expressing its sophistication and services. In response, Fathom strategists and designers architected a site that affords informative windows into all the ways in which Nerac proves a singular, invaluable business partner.
“Even in the conception stages of the site design, we aimed to elevate awareness of all that Nerac can do,” said Fathom President and Executive Creative Director, Brent Robertson. “The new site quickly acquaints visitors with Nerac and highlights its role as a key strategic partner.”
A wealth of innovatively presented content and sleek design showcase the quality of service and value added by engaging Nerac as a partner. Shadowed spaces out of which rise many-layered transparencies featuring analyst profiles and industry competencies add serious depth. The expansive workplace shots give visitors a glimpse into the company’s culture, while moving and changing site elements and the surprising new navigation incite visitors’ curiosity and underscore Nerac’s creativity.
“We broke the rules to create what is a really different, really singular design.” Robertson said. “It took vision and a lot of trust, but the greatest part is that Nerac was right on board with us for this change.”
Fathom’s iconoclastic approach to designing the new website turned out to be one of Nerac’s favorite aspects of the final product. “During the design process, Fathom definitely moved beyond our comfort zone,” said Interactive Marketing Designer, Lisa Burns. “We were looking for something different, a little edgy, so it was great to know that we could rely on Fathom to come up with an interesting and innovative way to express our company.”
In answer to Nerac’s need to frequently and easily update content, the new website features one of the most dynamic and advanced content management systems Fathom has ever created. Members of Nerac administration can delve into pages and add or remove content at will using the content management tools. The website now has full functionality as a timely, expressive hub for the company.
“Throughout the process, Fathom was knowledgeable and involvement was comprehensive, which established an important trust factor,” Burns said. “The design process also helped us define our brand even more, so future print and electronic materials now have a stronger foundation and a cleaner visual identity that expresses exactly who we are. We love our new site, and it’s definitely a positive reflection of the company.”
