http://www.fathom.net/ We Get You, our team of strategists, designers, writers, and techs concentrates the experience of your brand, product, or service. Hartford, CT – Fathom raised $1,650 to fight hunger last weekend, in support of Hands On Hartford in Foodshare's 2008 Walk Against Hunger. http://www.fathom.net/website-graphic-design-news.php?articleID=149 One of the Northeast’s leading full service architectural planning, design and consulting firms has selected Fathom for brand strategy and identity work. Fathom will work with Fletcher Thompson on a redesign of the company’s logo and on other branding projects. The company has locations in Connecticut, New York, New Jersey and Florida. http://www.fathom.net/website-graphic-design-news.php?articleID=133 Fathom has launched an interactive new website that positions National Guitar Workshop as the ultimate destination for music classes. NGW has 25 years of experience offering music camp opportunities in guitar, bass, drums, keyboard and voice. http://www.fathom.net/website-graphic-design-news.php?articleID=137 Hartford, CT - Fathom's Straight Talk Website for The Hartford has been nominated for a Webby Award as Best Insurance Website of 2008. Hailed as the "Oscars of the Internet" by the New York Times, The Webby is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. http://www.fathom.net/website-graphic-design-news.php?articleID=148 The Farmington Valley Visiting Nurse Association has selected Fathom for brand strategy and messaging work as the organization approaches its 100th anniversary. The engagement will include developing a positioning statement, core story and talking points to reach target audiences. http://www.fathom.net/website-graphic-design-news.php?articleID=134 Fathom has launched an interactive new website for Hands On Hartford, formerly Center City Churches. Hands On Hartford was recently named the Hartford affiliate of Hands On Network, an international volunteer organization in more than 60 major American cities that brings people together to address critical community needs. http://www.fathom.net/website-graphic-design-news.php?articleID=140 Fathom was honored with a Mark of Excellence at the 10th annual American Marketing Association - Connecticut Chapter Mark of Excellence Awards Ceremony held in Glastonbury last night. Fathom was one of six firms in the state to receive the distinction as one of Connecticut’s top marketers. http://www.fathom.net/website-graphic-design-news.php?articleID=143 Fathom has won 10 American Corporate Identity awards for website and logo design and will be featured in the upcoming 2009 American Corporate Identity publication. http://www.fathom.net/website-graphic-design-news.php?articleID=144 Fathom has added some excitement to our lobby, in the form of a vintage pinball table, circa 1981. It’s not just any pinball machine, however: the game is aptly called “Fathom” and comes replete with an underwater theme and a color palette that complements our own firm colors. http://www.fathom.net/website-graphic-design-news.php?articleID=145 The Franklin School for the Performing Arts has selected Fathom to design an engaging new website to attract new students to the academy of music, dance and drama. With more than 1,000 students participating in the multidisciplinary programs that the school offers, FSPA plays a significant role in the Metro West community outside of Boston, MA. http://www.fathom.net/website-graphic-design-news.php?articleID=142 Kids in the middle of rocking out feature prominently on the new DayJams website, which Fathom launched this month. The site shows kids what a typical day at the summer music day program would be like, complete with band rehearsal, clinic and art class. http://www.fathom.net/website-graphic-design-news.php?articleID=138 David Louden, Fathom’s President and Chief Executive Officer, has been named to the Board of Directors for Junior Achievement of Southwest New England. The Board, which includes business leaders from around the region, appointed Louden at a recent ceremony at the Hartford Club. http://www.fathom.net/website-graphic-design-news.php?articleID=130 Fathom has been selected to work with C-Thru Ruler, a Bloomfield-based scrapbooking company, on developing a more highly differentiated brand strategy and refined messages. After 70 years in business, the company sought a new brand idea, core story and talking points. http://www.fathom.net/website-graphic-design-news.php?articleID=136 The Farmington-based employee benefits company, Ovation Benefits, has engaged Fathom in a graphic design project. Fathom recently completed brand strategy work for Ovation Benefits and has begun developing designs for a series of folders, sell sheets and presentation materials. http://www.fathom.net/website-graphic-design-news.php?articleID=135 Tecton Architects, a widely respected Hartford-based architecture firm celebrating its 30th anniversary, has chosen Fathom to develop a new website. The site will highlight the expertise of the firm’s architects and showcase award-winning architecture across the firm’s disciplines. http://www.fathom.net/website-graphic-design-news.php?articleID=139 Pratt & Whitney, a world leader in the design, manufacture and service of aircraft engines, space propulsion systems and industrial gas turbines, has engaged Fathom to market SHOCKSystem, a division of the company that uses pulse detonation to advance boiler-cleaning technology. http://www.fathom.net/website-graphic-design-news.php?articleID=131 Fathom’s new site for TequilaRack is helping the purveyor of fine micro tequilas change the perception of Mexico’s national drink. Through educational information, illustrated tasting techniques, and a guide to hosting a tasting party at home, the site demonstrates that fine tequila is worth savoring. http://www.fathom.net/website-graphic-design-news.php?articleID=141 Fathom has launched a new website for the University of Hartford's School of Communication. The school, which is part of the University's College of Arts and Sciences, approached Fathom for a new site that would introduce the school to prospective students, parents, community members and potential faculty. http://www.fathom.net/website-graphic-design-news.php?articleID=146 Fathom’s newest programmer, Dan Rynaski, expands the programming department and joins a growing team of designers, writers and strategists. A Middlefield resident, Rynaski holds a B.S. in computer science engineering from the University of Connecticut. http://www.fathom.net/website-graphic-design-news.php?articleID=132 Hartford, CT - Fathom has launched a website for TANGO, The Alliance for Non-Profit Growth and Opportunity, a co-operative that connects non-profit organizations and offers them collective purchasing power for employee benefits and professional services. http://www.fathom.net/website-graphic-design-news.php?articleID=129 Hartford, CT – Fathom has designed a new brochure for the Make-A-Wish Foundation® of Connecticut, the non-profit organization that grants wishes for children with life-threatening medical conditions. The brochure appeals to Wish Kids, donors, volunteers and other members of the community. http://www.fathom.net/website-graphic-design-news.php?articleID=128 Hartford, CT – The Nutmeg Chapter of the Association of Legal Administrators has selected Fathom for a redesign of the organization’s site. ALA Nutmeg is the professional organization for more than 140 legal administrators in Connecticut and Massachusetts, connecting the legal professionals with resources and networking opportunities. http://www.fathom.net/website-graphic-design-news.php?articleID=127 Hartford, CT – Fathom has launched a sleek new website for FMI Chemical, a testing and certification lab and manufacturer of jet engine compounds for the aerospace industry. FMI Chemical formulates and manufactures silicone rubber, coatings, primers, adhesive sealant, encapsulants, epoxies, urethanes and other jet engine compounds. http://www.fathom.net/website-graphic-design-news.php?articleID=125 Hartford, CT – Fathom staff members attended a presentation on Building Information Modeling sponsored by the Construction Institute at the Connecticut Convention Center today. The presentation, moderated by Tecton Architects Principal Peter Hentschel, focused on the implications of BIM for the AEC industry. http://www.fathom.net/website-graphic-design-news.php?articleID=124 Hartford, CT – Fathom has launched a new website for Wireless Zone, the largest independent Verizon Wireless Franchise in the U.S. The new site interacts with current Wireless Zone franchisees by inviting them to make a presence for themselves on the company’s site. Franchise owners have the opportunity to market and evolve their individualized storefronts on the web, which will unify the collective effort in pushing Wireless Zone to the forefront of the industry. The entire site is managed by a sophisticated content management system allowing Wireless Zone staff to keep it up to date. http://www.fathom.net/website-graphic-design-news.php?articleID=126 Hartford, CT – On Friday morning, 15 Fathom staff members donned aprons and took over the kitchen at MANNA in downtown Hartford, serving meals to the city’s at-risk residents, including the homeless, children, families in crisis and the elderly. The soup kitchen and emergency financial assistance program, located at the corner of Church and Main Streets at Christ Church Cathedral, serves up daily meals to as many as 150 people. http://www.fathom.net/website-graphic-design-news.php?articleID=122 Hartford, CT – Fathom, a Hartford-based interactive, brand strategy, and design firm, announces the hiring of a key staff member to its team of designers, writers, strategists, and programmers. In the past year, the company has expanded from a staff of 14 to 23, and is seeking to fill two additional positions in the coming months. http://www.fathom.net/website-graphic-design-news.php?articleID=121 Hartford, CT - Though it’s always the season for clever animation, the Fathom Holiday Card comes but once a year. Masterminded by Bruce Kaechele and storyboarded by Michelle Guilmette, this year’s endeavor features illustrations by the design dream team of John Lepak, Ben Callaghan and Bil Jenak, flash artistry slicker than a twinkle in St. Nick’s eye from Adrian Kecki, and superb vocals credited to the entire Fathom team. We wish you a Merry Christmas, a Happy Hannukah, a joyous Ramadan, and, of course, a very Happy New Year! http://www.fathom.net/website-graphic-design-news.php?articleID=119 Hartford, CT – At a recent event geared toward helping non-profit organizations improve their marketing materials, best-selling author Chip Heath singled out the Universal Health Care Foundation of Connecticut’s portrait book as a rare example of compelling storytelling. http://www.fathom.net/website-graphic-design-news.php?articleID=118 New York, NY - Two intrepid teams of Fathom graphic designers traveled to New York City’s World Graphic Design Foosball Championship this month for the firm’s tournament debut. Fathom's performance earned a spot as the top Connecticut firm, and secured ninth place finish overall. http://www.fathom.net/website-graphic-design-news.php?articleID=117 Boston, MA – Fathom has launched an interactive new website for BSC Group, a planning, structural engineering, and landscape architecture company with offices in Boston, MA, Raleigh, NC, and Glastonbury, CT. As the culminating project of a strategic marketing endeavor that Fathom began for BSC Group last year, the new site features the tagline that Fathom created: “Transforming the Human Environment.” http://www.fathom.net/website-graphic-design-news.php?articleID=112 Hartford, CT - Aid to Artisans, an international artisan marketing non-profit organization based in Hartford, CT, has selected Fathom to design an engaging new website. Aid to Artisans connects artisans to markets by offering training in product design, production, and business skills. The new website will feature interactive resources to help the organization communicate with artisans, retailers, and supporters. http://www.fathom.net/website-graphic-design-news.php?articleID=113 Hartford, CT - National Guitar Workshop, a music camp that has trained students of all ages from around the world for more than two decades, has selected Fathom to design new websites for its music education camps. Fathom will design the main National Guitar Workshop site and a website for DayJams, a children's music camp. http://www.fathom.net/website-graphic-design-news.php?articleID=116 Hartford, CT – Fathom, a Hartford-based interactive, brand strategy, and design firm, announces the hiring of a key staff member to its team of designers, writers, strategists, and programmers. http://www.fathom.net/website-graphic-design-news.php?articleID=115 Norwalk, CT - Covidien, the former Tyco Healthcare, has been working closely with Fathom on the design of two new websites. The first, which heralds the launch of a new surgical product in Europe, involves a new web site design to appeal to an international clinical audience. The second site, created to address a multi-faceted disease state, is crafted to reach surgeons and referring physicians and patients. http://www.fathom.net/website-graphic-design-news.php?articleID=109 Hartford, CT - Wireless Zone, a national cellular franchise company headquartered in Middletown, CT, has selected Fathom to design its new corporate website. Wireless Zone is a division of Automotive Technologies, Inc., with franchise locations across the country. http://www.fathom.net/website-graphic-design-news.php?articleID=105 Hartford, CT - Fathom has created a promotional DVD and advertisements to launch TequilaRack, a division of International Tasting Group. TequilaRack, an importer of fine tequilas from the tequila region of Mexico, plans its first public event at the Spirits of Mexico in San Diego, CA, on Sept. 15. http://www.fathom.net/website-graphic-design-news.php?articleID=106 Hartford, CT - Hands on Hartford has selected Fathom to design a new website that will help the Hartford-based nonprofit organization promote volunteer opportunities in the Greater Hartford area. http://www.fathom.net/website-graphic-design-news.php?articleID=107 The University of Hartford will honor Fathom Co-Founder Brent Robertson with an Anchor Award on Saturday, Oct. 14. http://www.fathom.net/website-graphic-design-news.php?articleID=80 It began with a single store in Wethersfield, Connecticut called The Car Phone Store. But with the company’s unparalleled dedication to customer service, and the meteoric rise of the cell phone industry, it was only a matter of time before The Car Phone Store became one of the Eastern United States’ most successful wireless technology providers: Wireless Zone. http://www.fathom.net/portfolio.php?category=Web&projectID=70 As a new organization, The Alliance for Non-Profit Growth and Opportunity (TANGO) sought an engaging brochure that would resonate with potential non-profit members, who can tap into significant purchasing power by joining the alliance. Fathom designed a brochure that radiated the same energy and promise of TANGO and its logo. http://www.fathom.net/portfolio.php?category=Print&projectID=60 When the Make-A-Wish Foundation® of Connecticut decided to create a newsletter for the first time in several years, they knew that one of the main challenges would be developing something with meaning for multiple audiences. The Connecticut chapter of the national non-profit organization approached Fathom, who had last year redesigned the website to be engaging for Wish Kids and their families, as well as a valuable resource for donors, volunteers and staff. http://www.fathom.net/portfolio.php?category=Print&projectID=69 How do you convince an entire country to reconsider tequila, a beverage often associated with excessive quantities instead of exquisite quality? For TequilaRack, a purveyor of fine artisan-crafted micro tequilas previously unavailable in the U.S., it starts with taking a new look at an ancient tradition. With this in mind, TequilaRack, an offering of International Tasting Group, approached Fathom to create an educational and entertaining video. http://www.fathom.net/portfolio.php?category=Print&projectID=66 “Tequila like you’ve never tasted before,” promises the first line on the TequilaRack website. Taste might not be the first thing that comes to mind when considering tequila, but International Tasting Group’s TequilaRack plans to change that perception of Mexico’s national spirit. http://www.fathom.net/portfolio.php?category=Web&projectID=68 The Alliance for Non-Profit Growth and Opportunity (TANGO) draws its strength from offering professional services at group savings to non-profits. After designing a logo, identity and marketing materials, Fathom created a website that demonstrates the contagious vitality of the organization. http://www.fathom.net/portfolio.php?category=Web&projectID=67 Based on the messaging and brand strategy, Fathom designed a new logo, identity, tagline, marketing materials and website. With offerings including nursing, a wellness center, a transportation provider, a referral service for household chores, and home companion services, the new brand and identity telegraphs the range of help available and the level of concern and warmth that staff members bring to their clients. http://www.fathom.net/portfolio.php?category=Identity&projectID=43 TANGO, an initiative of the Farmington, CT-based employee resources company Schuster Driscoll, sought Fathom’s help for a name, logo, identity, collateral and a website. http://www.fathom.net/portfolio.php?category=Identity&projectID=59 BSC Group, a Boston-based engineering and planning consulting firm, had an impressive cadre of services to offer its clients, including planning, civil site engineering, and landscape architecture. But the firm’s website did not reflect its advanced technology or progressive thinking. http://www.fathom.net/portfolio.php?category=Web&projectID=57 To fittingly showcase the luxury properties for premier Litchfield county-based Portfolio Properties Group, Fathom created a dynamic site that reflects the same high quality and attention to excellence as the estates on display. http://www.fathom.net/portfolio.php?category=Web&projectID=56 Harwood Feffer, LLP, a Madison Avenue law firm that focuses on securities and shareholder class and derivative actions, was interested in growing its online presence as it sought to attract an even broader national client base. http://www.fathom.net/portfolio.php?category=Web&projectID=51 IPT is a national facilities maintenance management company with a Fortune 500 client list. Facing more and increasingly sophisticated competitors, the company tapped Fathom for a positioning and branding overhaul. http://www.fathom.net/portfolio.php?category=Identity&projectID=55 Tasting is believing for Saccuzzo Coffee drinkers, so Fathom created a postcard campaign that would open doors with area restaurateurs and cafe owners for that all-important first cup. The Newington, CT coffee company sought to increase the number of establishments featuring Saccuzzo Coffee on their menus, but wanted a higher level of brand awareness before it began its sales calls. http://www.fathom.net/portfolio.php?category=Response&projectID=52 As Saccuzzo Coffee prepared to launch a new line of coffees, the Newington, CT-based company approached Fathom for a logo that would both distinguish Saccuzzo from other java purveyors and present a modern image that hinted at the company’s fresh new business approach. http://www.fathom.net/portfolio.php?category=Identity&projectID=53 Members rave about ConnectiCare’s high-quality customer service, selection of health plans, and supportive disease management programs. The Connecticut-based health insurance company recognized that its website wasn’t living up to the ConnectiCare experience. As ConnectiCare looked to add online educational resources about consumer-driven health plans, the company approached Fathom for a new site architecture and design. http://www.fathom.net/portfolio.php?category=Web&projectID=45 An established nameplate manufacturer with a strong local following, The Willington Companies sought to expand its customer base and attract more premium outdoor advertising, labeling, and promotional printing projects. http://www.fathom.net/portfolio.php?category=Print&projectID=54 For ERA Broder’s latest development project, Fathom’s team of designers created a web site that would explain and showcase a new concept – a Green Community – in a way that would help prospective buyers imagine themselves living there. http://www.fathom.net/portfolio.php?category=Web&projectID=48 As a start-up company in a relationship business, SpeedReading People needed to communicate that it was established and in the marketplace to stay. Fathom helped the corporate training company achieve a polished look to attract both investors and early adopter clients that has been able to scale as the business has grown. http://www.fathom.net/portfolio.php?category=Identity&projectID=41 Schuster Driscoll, an established employee benefits, investments, and insurance company based in Farmington, CT, sought a new look that would reflect how they bring the most up to date services to their clients. As the company seeks to expand and reach more non-profit clients in the region, Schuster Driscoll wanted an identity system that would establish the visual foundation for all communications materials moving forward. http://www.fathom.net/portfolio.php?category=Identity&projectID=42 Designed to make viewers think, the Universal Health Care Foundation of Connecticut’s new book has an intentionally uncomfortable title: "Connecticut’s Crisis: Faces of a Broken Health Care System.” The book, aimed at policy makers and other corporate audiences, features stories about Connecticut’s uninsured residents, their portraits framed by jagged swaths of red tape. http://www.fathom.net/portfolio.php?category=Print&projectID=47 You’ve probably heard the statistics about how more than 45 million Americans – and more than 400,000 Connecticut residents – lack health insurance. Increasing universal access to health care would improve the overall economy, reduce workplace absenteeism, and make for a healthier country. http://www.fathom.net/portfolio.php?category=Web&projectID=49 Practicing in the community since 1937, Trantolo & Trantolo is a Hartford, CT law firm that specializes in personal injury cases including medical malpractice, automobile and motorcycle accidents, product liability, property damage and nursing home negligence. The firm decided to create a resource site that would prevent future injuries to families. http://www.fathom.net/portfolio.php?category=Web&projectID=50 One of the world's leading companies in the recycling of aerospace materials, Metal Management sought a redesigned brochure for the Paris Air Show, which attracts a global audience. Fathom worked with the company to create a fresh new design that would attract attention and demonstrate the company's capabilities. http://www.fathom.net/portfolio.php?category=Print&projectID=44 SpeedReading People, a training and technology company that uses personality type as a tool for more successful communication, wanted to capture the attention of Human Resources professionals. But because HR professionals receive stacks of mail about new training programs every day, the competition for their mindspace is steep. http://www.fathom.net/portfolio.php?category=Response&projectID=36 Most advertisements for tech companies focus on data and technology. It’s getting increasingly harder to tell them apart. Fathom created a national advertising campaign for the medical records archiving company InSite One that stands out from the competition and focuses on the significance of protecting the data. http://www.fathom.net/portfolio.php?category=Response&projectID=35 IPT, a national facilities maintenance management company, called on Fathom for its new brand, tag line, website and other marketing materials to gain an advantage in an increasingly competitive arena. "When it came time to prepare for one of the largest trade shows in the industry, Fathom put all of the pieces together to create eye-catching advertisements that showed that a new IPT was on the scene," said Paul Lavallee, IPT's Vice President of Marketing. http://www.fathom.net/portfolio.php?category=Response&projectID=33 If you want to make a sale, you have to show prospective clients that you understand what matters to them, and then make a pitch that demonstrates how you will help them. Fathom designed a direct mailing campaign aimed at “warming up” prospects for a sales call. An initial series of three post cards – mailed anonymously, with handwritten addresses – targeted the concerns of companies that owned small lines of personal insurance. http://www.fathom.net/portfolio.php?category=Response&projectID=32 For consumers, investors and business owners, The Simsbury Bank offers something missing at national banks: customized advice that evolves with changing objectives. A series of advertisements, designed for a regional lifestyle magazine, focuses on the advantages that The Bank brings to its customers. http://www.fathom.net/portfolio.php?category=Response&projectID=31 Industry-leading direct marketing company Direct Media wanted to introduce its entire range of services to prospective and existing customers, opening the door for further conversations. http://www.fathom.net/portfolio.php?category=Response&projectID=38 To acclimate prospective clients to receiving mail from National Physicians Data Services, a brand-new WebMD acquisition, Fathom created a unique direct response campaign. Designed to leave prospective clients eager to receive more information, the postcards addressed the pain points common to clients who regularly contact physicians, including difficulty reaching them and outdated information. http://www.fathom.net/portfolio.php?category=Response&projectID=39 IT Direct, an IT outsourcing company noted for immersing itself in clients’ technology to discover operating efficiencies, knew the importance of regularly updating its marketing materials to reflect the latest technological developments. But for a company that acquires business by being ahead of the curve, IT Direct had a logo that didn’t live up to its brand promise. http://www.fathom.net/portfolio.php?category=Identity&projectID=29 When you’re representing a large commercial property, it can be a challenge to communicate the merits of a listing with a national audience of real estate agents. How do you make your property a must-see for an audience unfamiliar with the space, the location, and its potential? If you can build a website that does an even better job of conveying the opportunity than seeing the site in person, you’re off to a great start. Canton-based real estate agency Realty Works knew that it had an exceptional property in the former Collins Manufacturing site, a complex of 20 structures along the Farmington River. http://www.fathom.net/portfolio.php?category=Web&projectID=19 Benefactory, a Hartford, CT philanthropic consulting company, provides philanthropic advising to high net-worth individuals, families and foundations across the country, helping them discover more focused giving opportunities. The company’s founder, Mally Cox-Chapman, fields inquiries from philanthropists across the country. http://www.fathom.net/portfolio.php?category=Web&projectID=21 As a performing arts college within the University of Hartford, The Hartt School needed to define its distinct identity while supporting admissions efforts. So Fathom designers built a website that portrays a school in motion and provides all of the information that prospective students would want to decide to apply. http://www.fathom.net/portfolio.php?category=Web&projectID=23 Jacobs Vehicle Systems wanted to tap into their technology development and work with manufacturers and engineers to design applications for light, medium and heavy-duty trucks. So the manufacturer approached Fathom for a website that would leverage their experience and present it to a global audience. http://www.fathom.net/portfolio.php?category=Web&projectID=24 The Make-A-Wish Foundation of Connecticut approached Fathom for an interactive new website that would make it easier for Wish kids to decide what to do with their wishes. Fathom responded with a “kids-only” section designed to help Wish kids identify the possibilities and select their wishes. The organization grants wishes to children across the state with life-threatening medical conditions to encourage them during their illness. http://www.fathom.net/portfolio.php?category=Web&projectID=25 Kaestle Boos – Website for An Architecture Firm, New Britain, CT A regional leader in public architecture and landscape architecture projects, Kaestle Boos sought a new website design to effectively catalog its track record of quality designs throughout the New England area. http://www.fathom.net/portfolio.php?category=Web&projectID=28 ConnectiCare, the leading health insurer in Connecticut, usually works with large employer groups who are familiar with the company. To directly reach out to a new audience – individuals who need to secure their own insurance – Fathom designed a clear website that would introduce the value of the ConnectiCare SOLO product. http://www.fathom.net/portfolio.php?category=Web&projectID=3 After more than a decade as a facilities planning and construction management company, Strategic Building Solutions had established strong connections, primarily with schools and universities. As SBS anticipated its future growth, the Old Saybrook-based firm sought to communicate its expanded service offerings to existing and prospective clients through a new corporate overview brochure. http://www.fathom.net/portfolio.php?category=Print&projectID=4 How do you convince hospital administrators of the importance of a medical image archiving program? Not by focusing on how well the programs work with existing hospital systems, although that’s important, too. It’s much more compelling to show why that data matters to patients every day. This concept served as the basis for a campaign that Fathom created for medical record archiving and storage titan InSiteOne. http://www.fathom.net/portfolio.php?category=Print&projectID=5 While most law firms are historically known to prefer conservative printed materials, Louden Legal Group’s business cards, stationery system, invitations and brochures are distinct from any other firm in the region. The approach is fitting for a law firm that has distinguished itself from others for its constructive approach to matrimonial law. http://www.fathom.net/portfolio.php?category=Print&projectID=6 As Jacobs Vehicle Systems prepared to roll out a new subsystem for 2010 and beyond, the company wanted to create a brochure that would explain the benefits and influence engineers to adopt the subsystem into their future engine designs. This project presented a challenge for Jacobs, the international manufacturer of the ubiquitous Jake Brake, because it meant promoting a lesser-known technology. http://www.fathom.net/portfolio.php?category=Print&projectID=7 The Child Health and Development Institute had compelling information about the powerful potential of data, but faced the dilemma of how to present it to a broad audience. The subject matter's lack of visual interest makes it difficult to present in an engaging way using a traditional report format. http://www.fathom.net/portfolio.php?category=Print&projectID=8 If you want to reach a specific audience and inspire them into action, you need to know what they value and how they think. Fathom's strategists and designers place themselves in the minds of our clients' ideal clients to create messages that move. http://www.fathom.net/portfolio.php?category=Print&projectID=9 The most successful annual reports take a concept that the client wants to emphasize and finds an innovative way to carry it throughout the design. Every year, Fathom creates a distinct annual report for the Charter Oak Chapter of the American Red Cross. This report underscores the humble beginnings of the organization, which has grown into an international social service provider. http://www.fathom.net/portfolio.php?category=Print&projectID=10 As a facilities planning and construction management company, Strategic Building Solutions has cultivated its relationship with higher education, primary and secondary education, and corporate clients. Over the past decade, the company has become known for bringing substantial building experience that complements its clients’ facilities departments. http://www.fathom.net/portfolio.php?category=Identity&projectID=11 The Universal Health Care Foundation of Connecticut has an ambitious mission - working as a catalyst to engage the community in extending health care coverage to all. To introduce this new mission to a statewide and national audience, the organization called on Fathom to design a logo that would resonate with elected officials, residents, and business leaders. http://www.fathom.net/portfolio.php?category=Identity&projectID=12 As a national medical imaging company, InSite One interacts with a wide range of decision-makers during its sales cycle, from hospital administrators to physicians to chief executives. The Wallingford, CT-based company turned to Fathom for a new brand and identity that would demonstrate InSite One’s specialty in archiving medical data, as well as its familiarity with the interests of its medical clients. http://www.fathom.net/portfolio.php?category=Identity&projectID=14 The housing advocacy group HOMEConnecticut often faces negative stereotypes about reduced property values and crime during its campaigns to build affordable housing, even though research shows that safe, secure, affordable housing is a cornerstone of a strong state economy, vigorous neighborhoods and close-knit family life. http://www.fathom.net/portfolio.php?category=Identity&projectID=15 A dedicated local following appreciates the quality and convenience of Dandy Donuts, a regional bakery chain located mainly in service stations. What drew the expanding company to Fathom was an interest in attracting a wider range of customers – converting gas station customers to also visit the bakery, and creating brand awareness to encourage customers in need of gas to select Dandy Donuts service areas over other stations. http://www.fathom.net/portfolio.php?category=Identity&projectID=16 Even established companies can benefit from a new brand identity that redefines their place in the market and compels prospective clients to take a second look. The Willington Companies had a 40-year history in the product identification business operating as three separate entities. http://www.fathom.net/portfolio.php?category=Identity&projectID=17 After an intensive messaging process that yielded a refined logo, marketing collateral, stationery system, and tradeshow materials, Fathom worked with Strategic Building Solutions on the most visible piece of its new branding process: an intuitive website that showcases the Old Saybrook, CT-based facilities planning and construction management company’s projects and services. http://www.fathom.net/portfolio.php?category=Web&projectID=20 SVS operates entirely online, making it essential for the home theater company to provide customers with a convenient and positive e-commerce experience. Fathom knew that consumers must feel confident about SVS products, services and customer support. http://www.fathom.net/portfolio.php?category=Web&projectID=22 As a burgeoning catering service and in-home instruction company with a distinguished local chef, Kitchen Brigade wanted to get noticed to attract a steady stream of clients that would help create positive word-of-mouth referrals. “We wanted to create excitement about this company. That was the key ingredient,” explains Fathom Co-President Brent Robertson. http://www.fathom.net/portfolio.php?category=Identity&projectID=18 As a leading architecture firm, Amenta/Emma approached Fathom to update and redesign its website to stay at the cutting edge. Fathom, who created the original website, responded with a new design that showcases Amenta/Emma's work and will serve as a tool to recruit both new clients and talented new architects. http://www.fathom.net/portfolio.php?category=Web&projectID=1 By now, many Americans are familiar with the statistics of how close to 50 million people are uninsured. Approached that way, the issue can seem insurmountable. Fathom helped one non-profit cast a more human focus on the situation, setting the stage for change.The Universal Health Care Foundation of Connecticut wanted to demonstrate that it is possible to create a better health care model for everyone. http://www.fathom.net/portfolio.php?category=Web&projectID=27 The Universal Health Care Foundation wanted its annual report to convey an expanded mission to work as a catalyst to advocate for health care as a basic right, not an economic privilege. It still needed to convey all of the necessary financial data that is the hallmark of an annual report, but first had to convey its conviction to put people first. http://www.fathom.net/portfolio.php?category=Print&projectID=46