November 4th, 2009

Fathom and Connecticut Clean Energy Fund Win "Best Website of the Month"

The Dope Awards, a showcase of the best online interactive work, has chosen Fathom’s website for the Connecticut Clean Energy Fund (CCEF) as “Best Website of the Month” for October 2009. This is the first Dope Award for Fathom.

The “Power to Make A Difference” web portal was created to help the Connecticut Clean Energy Fund elevate awareness in the state about the importance of finding clean energy sources. Fathom designed and developed the website in close partnership with Connecticut Innovations, the administrator of CCEF.

"Our enhanced, interactive online presence is helping to pique the interest of our target audiences, boosting inquiries from businesses, organizations and homeowners,” said Lise Dondy, president of CCEF. “Through our new website, visitors can see clean energy technologies in motion. It’s a terrific educational tool for students and the public in general to learn about clean energy technologies.”

The Dope Awards are given to websites and online interactive work that receive high marks on personality and impact (30%), design and graphics (25%), navigation and usability (25%) and originality (10%). As a “Site of the Month” winner, the website is also a finalist for “Site of the Year” which will be announced in 2010.

“Developing three-dimensional environments, as opposed to photography, helped us better illustrate the benefits and inner workings of each clean energy source. I tried to envision what an elementary school student might ask when looking at models . . . after all, they are the future target market,” said Jonathan Abel, lead designer for the project.


About Fathom
Fathom is a brand and creative firm that helps forward-looking organizations to cultivate and sustain the value they offer the world. Clients turn to Fathom when they need to reinvent or reinvigorate their brand. When bringing a brand to life, Fathom helps clients engage audiences by leveraging the best of online, print and event marketing. Fathom's clients include Yale, ConnectiCare, Wireless Zone, Connecticut Innovations, Aid to Artisans and more. More about Fathom can be found at: www.fathom.net.

About the Connecticut Clean Energy Fund (CCEF)
CCEF was created by the Connecticut General Assembly and is funded by the electric ratepayers.  CCEF’s mission is to promote, develop and invest in clean energy sources for the benefit of Connecticut’s ratepayers in order to strengthen Connecticut’s economy, protect community health, improve the environment, and promote a secure energy supply for the state. CCEF is administered by Connecticut Innovations, a quasi-public authority.  For more information on CCEF, please visit www.ctcleanenergy.com.