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Only forty-five years ago it was considered unethical for professional services firms to advertise, and self-promotion was restricted. We’ve come a long way, but our growing chorus of proposals, brochures, e-blasts, blogs, tweets, and ads all sound the same. True differentiation hasn’t become more difficult; we’ve become too conventional. Our marketing efforts are begging to be hacked, disrupted, and generally turned upside down.
Not for the faint of heart, SMPS-NY’s first-ever competitive hackathon will bring together talented professionals to brainstorm and solve marketing challenges in an interactive, energizing environment. Teams formed at the event will be given a challenge to solve and present live. With high-caliber judges in attendance, you’d better bring your ‘A’ game.
“The difficulty lies not so much in developing new ideas as in escaping old ones,” said John Maynard Keynes. If you have the vision, drive, and perseverance to bring a great marketing idea to life, do we have the program for you!
Please note that registration for this event is capped at 40 participants. As space is limited for this event, please note cancellations must be received by March 15 to obtain a refund. After that time, substitutions are welcome but no refunds will be issued.
Event Goals
- Understand the forces behind spontaneous creativity
- Recognize the benefits of teamwork and collaboration
- Identify and promote unconventional marketing techniques
Domains of Practice
- Domain 1: Marketing Research
- Domain 2: Marketing Planning
- Domain 3: Client and Business Development
- Domain 5: Promotional Activity
Who Should Attend
- Business Developer
- Marketing Assistant
- Marketing Coordinator
- Marketing Specialist
- Marketing Manager
- Marketing Consultant
- Marketing Director
- Chief Marketing Officer
About the speaker:
Brent Robertson
Brent works with leaders to design futures worth fighting for. A partner at Fathom, he champions an approach to strategic planning, employee engagement, leadership succession and market differentiation that prioritizes people and relationships. As a result, his clients don’t simply plan their futures, they bring them to life through the energy of organization-wide involvement in, and commitment to, generating valuable businesses that matter.
When:
March 28, 2019
4:00 pm – 7:00 pm
Venue:
Daikin Applied Solutions Plaza
10 Exchange Place
Jersey City, NJ 07302
Register:
Register for this event here
