Sales
Enablement
Strategy

Grow your team’s capacity to embody your brand, tell your story, and land more business with a robust sales enablement strategy.

What if effective business development wasn’t about “selling” at all? What if even those inexperienced at “selling” could confidently drive new opportunities?

In our sales enablement strategy program, participants will become more passionate, bold and authentic partners for those that matter most to your business. They will be able to represent your story to anyone, anywhere, see opportunity where they hadn’t before, and take meaningful and effective action, resulting in higher sales performance.

We worked with Fathom to imagine and create the framework that is driving tremendous growth in our Advisory business. The work also brought our Advisory leadership team together and created a great working relationship with our leadership team and a shared purpose that has carried us to over 80% growth in our Advisory business over the past 2 years.

We engaged Fathom to help us re-think our sales strategy, and re-design our approach to prospect engagement. As a result we have a completely new structure for our business development team, and a clarity on distinct roles and functions that allow the talents of our team and marketing partner to be highly leveraged. As a result, we are able to get our message out, and invite engagement with our offerings in much more effective way that's producing results!

With Fathom’s help, we were able to quickly build a powerful way to articulate the value proposition of a brand-new, mission-critical service and speak to it in a way that precisely connected to the biggest concerns and ambitions of our clients and prospects. Through the workshops Fathom facilitated, our sales team was able to role-play and participate in exercises to help them build confidence with our new services. As a result, we are already experiencing significant interest in our new offerings, and even a deepening of our current client relationships!

What to expect

Sales enablement strategy is a momentum-building program for those responsible for initiating and developing client and customer relationships.

If you want to grow your team’s collective (and individual) capacity for high-performance business development, you can expect:

Rapid growth—your team’s confidence will build on the recognition of wins in various forms, week by week, collectively and individually
Grounded in what matters—a clear understanding and ability to articulate your unique Purpose-driven Commitments and Promise that allow any member of your team to productively elevate the conversation
Heightened learning and ability to create what’s needed—not just reciting and acting on what you know and have practiced, but making the connections to new information and situations that have you see new opportunity and create new value for customers
The ability to gain new listening from current and prospective customers—go beyond the “sales” dynamic and be recognized by your customers as a true partner

Not only will the individual members of your team grow in their sales ability, your entire team will experience new levels of connection and coordination—and you will experience the high-performance that level of connection and confidence makes possible.

How sales enablement strategy works

Your entire sales team (or a critical subset) will come together to:

Identify goals and criteria for success for the sales enablement strategy program
Establish the Purpose-driven Commitments and Promise you can make, beyond your products or services
Craft the story architecture and components that make it easy for anyone to successfully engage customers
Clarify target markets and buyer personas
Develop core capabilities used in strategic partnership development
Share new insights and in-the-field experiences week to week
Craft strategies and tactics based on collective learnings, and put them into play
Make critical information visible and accessible for the benefit of all

This is a three-month program and consists of 1.5-hour virtual cohort workshops every week. Along the way, we’ll build a custom sales guidebook that captures strategies, tools, and insights, and become a living reference for the team to continue developing.

Let’s talk

Additional Highlights

Flexible: Designed to fit into the busy schedule of you and your team, we’ll find the most favorable recurring time for the sessions and schedule them in advance.

Virtual: All sessions and curriculum are optimized to be delivered and experienced using Zoom and other online platforms, allowing you to enjoy powerful team interactions no matter where you are located.

Customized: The sales enablement strategy program is all about you, and your unique ambitions and challenges. It meets you where you are and is designed to take you forward in a way that makes the most sense for your situation.

Developing your sales team’s capacity for high-performance is an investment that keeps giving back to your organization’s bottom line.

Reach out to discuss what your goals are and how we can customize the program to your needs.

Let’s talk

Impact Stories

All Impact Stories

Impact Story

Goodroot

Sales
Enablement
Strategy