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The word partnership is often used to describe ideal client relationships – but what does that mean exactly?
Workshop:
Be the Firm your client can’t live without
The word partnership is often used to describe ideal client relationships – but what does that mean exactly? In our experience, Architects often describe partnerships as relationships where both parties become essential to each other’s future – meaning, for both architect and client, their ambitions for and beyond the project, can only come to exist as a result of their relationship. For Architects, this is the difference between clients seeing your firm as one of many to choose from, to the one they wouldn’t take on a project without.
How to become indispensable
Meaningful partnerships are the result of not just the things people are doing, but more importantly who people are being for each other. In this workshop Brent Robertson, of future design firm Fathom will demonstrate the art and science behind establishing ideal client partnerships and will connect how that relates to the cultural and operational aspects of firms, that if present, favor client partnerships.
Who should attend and why:
- Firm Principals that are growth-minded…doing well, but not satisfied…and concerned about how to take the firm, and its client relationships to the next level.
- Business Development and Marketing Professionals who are driven to succeed but struggling with how to set themselves apart in a competitive market.
Attendees will leave this workshop with:
- A multi-dimensional way to design efforts that invite ideal client partnerships
- State-of-the-art, readily applicable relationship building practices
- Knowledge of three key relationships that if cared for, vastly improve your ability to be indispensable for your clients
About Brent Robertson
Brent works with leaders to design futures worth believing in. A partner at Fathom, he champions an approach to strategic planning, profitability, talent engagement, and market differentiation that prioritizes people and relationships. As a result, his clients don’t simply plan their futures, they bring them to life through the energy of organization-wide involvement in, and commitment to, generating valuable businesses that matter.
In addition to his client work, Brent is an outspoken advocate for the region, and serves as an advisor to community and business organizations who endeavor to create a better future for everyone who lives here. With a bias toward provoking new ways of seeing the world and taking action to change it, Brent is a sought-after keynote speaker and is regularly featured in regional and national publications.
Brent has oriented his life around helping people create conditions for their success. He is frequently invited to lecture on the topic of leadership and uses his personal transformation experience—going from overweight and out of shape middle-ager to ultra-distance athlete in under three years—as a place from which to mentor others through personal and professional change.
