The truth is traditional approaches to strategy can be woefully inadequate for organizations that seek to thrive in a world as dynamic as this one. For example, strategic plans are often biased towards making incremental improvements on our recent past. Making incremental changes is important, but if that’s the only place we’re putting our minds and attention, then we’re limiting ourselves to the benchmarks of what we’ve already experienced or know is possible. 

Forming strategy, at the initiative or organizational level, can and should be an exciting, inspiring activity your entire organization can engage in. And it should be an investment that produces fruit long after it’s been formed.  

In this Frameworks episode, Fathom will demonstrate a more purposeful approach to strategy and strategic planning—one that goes beyond pursuing incremental improvements to the recent past, to point towards where to put energy and resources that will make the biggest difference and create a chain reaction of unprecedented progress. 

Fathom Frameworks – A series about how to become a high-performance, purpose-driven organization

Purpose seems to be all the rage in business these days, and Balaji Ganapathy, CSRO Tata Consulting made it plain and simple in a recent panel lead by Fathom’s Brent Robertson by stating “Purpose is the New Tech.” 

Maybe that’s because the evidence is clear that organizations driven by ideas greater than the services and products they provide, outperform those that aren’t. In fact, the 2018 Corporate Board/EY Global Leadership Forecast finds that “Purposeful companies outperform the stock market by 42%.”

So, how does purpose get established, and how does it translate into a meaningful and measurable change in performance? Fathom is in the business of creating high-performance purpose-driven organizations and is beginning a new series called Fathom Frameworks where you can learn about, and engage in, the transformative power of purpose.

Each episode will focus on a common business activity such as strategic planning or team building and showcase ways to dramatically enhance the outcomes those activities deliver by changing where you’re thinking and acting from. We will introduce powerful new perspectives, share examples about how those perspectives have been applied successfully and how you can engage with them and Fathom to drive performance beyond the benchmarks of what you’ve known is possible. 

Join us for this free event:

Tuesday, April 20th, 11:30-12:30

Zoom Link: 

Meeting ID: 876 2590 1571

Passcode: frameworks