There are many compelling reasons to become a purpose-driven organization. As Balaji Ganapathy, Chief Social Responsibility Officer of Tata Consultancy Services said in an interview with Fathom co-founder, Brent Robertson, “Purpose is the new tech.”

The business case that the research makes is clear. Purpose is a powerful catalyst for organizational growth, and those that fully integrate their purpose into their organization and their decision-making find that they:
• Grow and average of 3x faster than their competitors
• Sustain 40% higher levels of workforce retention than their competitors

When an organization is centered on a purpose, it stands for and takes action on something bigger than its products and services. As a result, it can expect a dramatic increase in performance and a significantly higher level of satisfaction and engagement from the people work for, and with, the organization.

What does this look like? An organization that uses articulations of purpose to design and define how they change from within to create a unique impact, goes on to achieve something far beyond what they offer or deliver.

Fathom helps leaders create high-performance purpose driven teams and organizations. In this episode, we will illustrate the benefits of becoming purpose-driven — for your team, organization, clients, products and services, and the community you touch. We will also share our experiences and recommendations for an approach that engages your whole team in creating a more purposeful next chapter that matters, both to employees and to the world you touch.

If you are interested in becoming a purpose-driven organization or are simply curious about what that means, then you don’t want to miss this episode. To reserve your seat, please register.

Join us for this complimentary workshop:
Thursday, October 21, 11:30 am-12:30 pm
Meeting ID: 871 3698 6240

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About Fathom Frameworks
Purpose seems to be all the rage in business these days, and Balaji Ganapathy, CSRO Tata Consulting made it plain and simple in a recent panel lead by Fathom’s Brent Robertson by stating “Purpose is the New Tech.”

Maybe that’s because the evidence is clear that organizations driven by ideas greater than the services and products they provide outperform those that aren’t. In fact, the 2018 Corporate Board/EY Global Leadership Forecast finds that “Purposeful companies outperform the stock market by 42%.”

So, how does purpose get established, and how does it translate into a meaningful and measurable change in performance? Fathom is in the business of creating high-performance purpose-driven organizations and is beginning a new series called Fathom Frameworks where you can learn about, and engage in, the transformative power of purpose.

Each episode will focus on a common business activity such as strategic planning or team building and showcase ways to dramatically enhance the outcomes those activities deliver by changing where you’re thinking and acting from. We will introduce powerful new perspectives, share examples about how those perspectives have been applied successfully and how you can engage with them and Fathom to drive performance beyond the benchmarks of what you’ve known is possible.

About Brent Robertson, Co-Founder of Fathom – Creator of Purpose Practiced
Brent works with leaders to create high-performance, purpose-driven teams and organizations. As co-founder of Fathom, he champions an approach to executive coaching, strategic planning, leadership development, succession, and transformation that prioritizes people and relationships. As a result, his clients don’t simply plan their futures, they bring them to life through the energy of organization-wide involvement in, and commitment to, generating organizations that perform beyond what their history, or their industry says is possible.

Beyond Fathom, Brent is an advocate, advisor, and accomplice for those committed to create a better future for the people they touch, and is a sought-after speaker on the topics of leadership, purpose, and community. He has oriented his life around helping people create conditions for their success, and is the creator of the personal development company Purpose Practiced where he uses his personal transformation experience as a place from which to mentor others on their growth journey.