Over time, industries develop linguistic and narrative habits that become so widespread, they are meaningless. Working together as a group, we will identify these tropes and move past them finding more specific and nuanced ways to describe our work and why it matters. We will explore how precise language and deep narratives can lead to memorable press coverage, marketing materials that have a greater impact, and the ability to charge more and win bids.

Four Seasons Hotel Baltimore
200 International Drive
Baltimore, MD 21202

Session Details:
Date: March 25, 2018
Time: 3:15pm – 4:00pm
Room: Cobalt I


MERGE brings together innovative thinkers from across multiple industries, geographies, and SMPS chapters to discuss the ongoing transformation of A/E/C marketing. MERGE is the theme of the 2018 SMPS Northeast Regional Conference, a yearly event supported by SMPS chapters in Boston, Central Pennsylvania, Connecticut, Maryland, New York, Northern New England, Philadelphia, Washington, DC, and Upstate New York.

Hosted at the Four Seasons Hotel Baltimore overlooking the beautiful Inner Harbor, the conference will attract over 350 of the region’s top A/E/C marketing, business development, and firm leaders for three days of learning, networking, and inspiration.

Go to the MERGE Event website